Evergreen Content: What It Is & How to Create It

Evergreen Content: What It Is & How to Create It

What Is Evergreen Content? Evergreen content is continually relevant to readers over an extended period of time—often several years.  It typically addresses common problems or questions many people have. And it doesn’t need frequent updates to remain relevant.  For example, a blog post about “how to write a book” is evergreen. The information doesn’t change … Read more

What is evergreen content and why it’s important for SEO

What is evergreen content and why it’s important for SEO

Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content … Read more

Evergreen Content Doesn’t Rank As Well In Google When Topic Is In News

Evergreen Content Doesn’t Rank As Well In Google When Topic Is In News

Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated. … Read more

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