Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely people you … Read more
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?” Even as … Read more
A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural language browser history search could become a traffic source, and SEO must evolve in response. History Search Powered By AI Google recently announced a new … Read more
A bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results. Edna Chavira on August 14, 2024 at 9:06 am | Reading time: 1 minute SearchBot is thinking … Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have … Read more
Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully … Read more
There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. About Ahrefs Evolve 2 days in sunny … Read more
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better understand some background about Google’s punitive algorithm updates). Here we go. I think Google’s helpful content … Read more
An effective SEO strategy must evolve over time to account for changes within your company and the broader digital landscape. An annual review is key to keeping your approach up to **** and results-driven. This article outlines critical internal and external elements you need to assess when refreshing your SEO plan, from website changes to … Read more
The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and … Read more
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We don’t yet know what they … Read more
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