Developing a content strategy sounds intimidating, but it doesn’t have to be. We’ve curated five proven types of content strategies to help you find the right framework for your business. Plus, you’ll learn exactly how to develop your own strategy. But before we dive into the content strategy examples, let’s cover the basics. What Is … Read more
Google reviews make up the vast majority of online reviews (as much as 73%). And how you manage and respond to a Google review can help you build more trust with potential customers. Google reviews appear within your Google Business Profile (GBP) on Maps and Search. Like this: So it can be one of the … Read more
Need inspiration for your 2025 marketing plan? We’ve selected 17 marketing campaigns that have connected with their audiences and delivered amazing results. They cover a whole range of industries, channels, and formats. Let’s take a look at what made each of them work so well. 1. “London Bus Tour” by Semrush Campaign type: Influencer and … Read more
What Are Marketing Reports? Marketing reports are static, data-focused documents that summarize key aspects of a business’s marketing performance at regular intervals. Here’s a peek at an example created with Semrush’s My Reports tool: Marketing reports usually include metrics related to: Reach: The number of people exposed to marketing efforts (e.g., ad impressions) Engagement: Positive … Read more
At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… 5 real PR report examples Here are five … Read more
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What if your next marketing move could multiply your audience seemingly overnight? While brand partnerships can come with risks, the rewards can be substantial. When executed properly, a collaboration with another brand or influencer can dramatically increase your reach and credibility. And consumers are on board: a notable 71% of consumers report enjoying a good … Read more
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet, demonstrates the power of this approach. BetterVet doubled down on SEO by publishing A LOT of helpful content to … Read more
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. The result? The content cluster ranks for over 29K keywords, driving more than 158K visitors to … Read more
From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular … Read more
Featured snippets are those eye-catching answer boxes sitting at the top of Google’s first page. They scratch the itch of searchers looking for quick answers and solutions. Doesn’t this mean fewer clicks on your website? Sometimes. So why should you care about featured snippet optimization? Well, snagging a featured snippet can skyrocket your visibility, send … Read more
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