ChatGPT can be a powerful marketing and business assistant. But while you’ve probably heard of it, you may be unsure of how to use it effectively. Which is why we created this guide. In this article, you’ll learn the following: What ChatGPT is and how it works How you can access ChatGPT Seven ways businesses … Read more
With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the … Read more
Key Points Content marketing is constantly changing based on tech innovations, consumer behavior, and other market conditions. Using consumer behavior and human psychology to shape your content marketing can significantly impact how customers and prospects view your brand. Look at successful content marketing examples from other brands to build better inbound marketing campaigns. Content marketing … Read more
Imagine a video editing software brand. Their Twitter bio reads: “An affordable video editor for marketing teams at startups.” And their website says: “Video editor for SMBs and Fortune 500 companies.” Do you see the difference in how they describe themselves on two channels? There’s a lack of consistency in their messaging. And it can … Read more
What Is an Infographic? An infographic is a visual representation of data or information. Infographics use text, images, charts, and graphics to capture attention and improve understanding of the topic. You can usually find infographics in blog articles and social media posts. Marketers use these creative and informational graphics to spice up content and present … Read more
What Is Link Baiting? Link baiting is when you create a piece of content so valuable that other sites want to link to it. Good link bait doesn’t just earn a few links here and there. It can bring in hundreds—or even thousands—of high-quality links. Getting high-quality backlinks is a proven way to rank higher … Read more
A press release is a brief news article about your company that you create and distribute to attract media attention. Press releases help protect your brand reputation and drive awareness. And companies distribute press releases by sharing them on their websites, through wire services, or by reaching out to journalists/publications directly. Having some tips and … Read more
Key Points Market share (also called revenue market share or absolute market share) is the portion of a given industry that is owned or controlled by a single brand or entity. Calculating market share in different ways lets you know where you’re winning, and where you need to focus your efforts. You can then use … Read more
What Is Growth *******? Growth ******* tests various marketing techniques to identify rapid expansion opportunities. In other words, you try different ideas quickly to see what works. Then you scale the ones that do and abandon those that don’t. This is how effective growth ******* strategies play out. For example, PayPal grew to over 100 … Read more
What Are Marketing Tactics? Marketing tactics are specific tasks designed to execute on your strategy and accomplish your marketing goals. For example, publishing an infographic as part of your content marketing strategy to increase brand awareness: Marketing tactics help you appeal to your target audience, maximize sales, and stay competitive. Tactics differ depending on your … Read more
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