HTML link code lets you turn elements on your website—like text and images—into clickable hyperlinks. These hyperlinks help users navigate the web. And when you use them correctly for internal links—links from one page on your site to another page on your site—they can provide SEO benefits, too. This guide shows you how to code … Read more
What Is Clickbait? Clickbait is a marketing and engagement strategy that uses sensationalist, misleading, withholding, or deceptive content to entice clicks and drive page views. You’ve probably seen clickbait on YouTube in the form of thumbnails or titles. Or as ads on news articles. Here’s what clickbait usually looks like: And here’s an example of … Read more
What Is a Markup Language? A markup language is a set of rules that defines how the layout and presentation of text and images should appear in a digital document. It allows structuring documents, adding formatting, and specifying how different elements should be displayed (or “rendered”) on webpages. This structuring helps search engines like Google … Read more
What Is Local Marketing? Local marketing is any tactic a business uses to get local customers to shop at their store or use their services. When you think of local business marketing, you might imagine a billboard for a real estate agent or a bus stop bench with a lawyer’s photo on it. But don’t … Read more
Ethical marketing is when you promote a product, service, or brand in a way that aligns with your values and morals. In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. What are the principles of ethical marketing? This depends on your principles and what you define … Read more
Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains. We will also share our short analysis of why these … Read more
Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging … Read more
Today, you’ll learn about sitemaps. We’ll cover the basics first. Then move on to discussing different types and the best practices you can follow when creating a sitemap. And you’ll see some examples. Let’s start. What Is a Sitemap? A sitemap is a file that tells search engines like Google what pages you have on … Read more
![How to Create a Winning SEO Proposal [with examples]](https://seranking.com/blog/wp-content/uploads/2023/08/How-to-write-an-SEO-proposal.png "How to Create a Winning SEO Proposal [with examples]")
Blog / SEO Strategy / How to create an SEO proposal A well-crafted SEO proposal can be your agency’s secret ******. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it as your agency’s polished elevator pitch, strategically designed to pique interest and win over … Read more
Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said than done. To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at what content they create, but we’ll also look at why their strategies work and … Read more
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