Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In this article, we’ll show you how it differs from other industries and cover some of the specific challenges and opportunities it presents. I will also … Read more
Blog / SEO Strategy / SEO Forecasting: The Ultimate Guide If there’s a singular truth about the SEO industry, it’s that SEO folks always have to stay out in front of their competitors to deliver the best results possible. And what better way to stay one step ahead than to forecast the SEO results your … Read more
Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote, “Google Ads Legal Requirements policy will be updated on August 7, 2023. Examples will no longer be listed on this … Read more
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It … Read more
What Are the Different Types of Keywords? The different types of keywords are informational, navigational, commercial, and transactional. That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search: Informational: Searchers want to find information Navigational: Searchers want to find a specific site or page Commercial: … Read more
![SWOT Analysis: What It Is & How to Do It [Examples + Template]](https://static.semrush.com/blog/uploads/media/86/6a/866a1270ca091a730ed538d5930e78c2/do-swot-analysis-sm.png "SWOT Analysis: What It Is & How to Do It [Examples + Template]")
What Is a SWOT Analysis? A SWOT analysis is a simple but powerful framework that evaluates a business from four perspectives: strengths, weaknesses, opportunities, and threats. And it can help you assess almost any aspect of your business. To help you make more informed decisions. In short, a SWOT analysis asks you to list (and … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
Google has added a bunch of examples to the potentialAction.mathExpression-input section of the Math Solver help documentation. These examples explain how to handle derivatives, integrals, and limits in that field. You can see the examples over here – here is a screenshot, the previous version only had a few sentences for that whole section. It … Read more
What Is a Landing Page? A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event. Users typically arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing … Read more
Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers (71%) will tell you that content has only become … Read more
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