Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven … Read more
Blog / SEO Strategy / The Definitive Guide to SEO Taxonomy Strategies SEO taxonomy is a system for organizing and categorizing website content to improve user experience and search engine visibility. There are four main types of SEO taxonomies—flat, hierarchical, faceted, and hybrid. Each has its unique advantages and is suitable for different types of … Read more
Outbound marketing is when a business contacts potential customers to generate interest and drive sales. Source link : Semrush.com
What Are the Different Types of Keywords? The different types of keywords for SEO are informational, navigational, commercial, and transactional. That’s if you categorize your keywords based on the type of search intent—i.e., the general purpose behind the user’s search: Informational: Searchers want to acquire knowledge on the topic Navigational: Searchers want to find a … Read more
What Is Good UX Design? Good UX design creates seamless and positive experiences for your website visitors. And can keep visitors on your site longer, which may increase conversions. In this guide, we’ll show you some UX design examples in ecommerce, technology, and other industries. But first, make sure you understand what this practice entails. … Read more
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. Find fresh content ideas. Or, locate the specific information you need. At Backlinko, we track how … Read more
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Transactional keywords Book a hotel room, buy Nike shoes … Read more
What Are Search Terms? Search terms are the exact words or phrases users enter into search engines when they‘re looking for information, products, or services online. Think of the last thing you Googled. That was a search term. A search term is anything you type into a search engine. Yes, anything. Understanding the Google search … Read more
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more
SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their SEO progress—and trust me, you don’t want that. In this article, I’ll share the structures of some real-world agency reports that have been shared with me … Read more
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