Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target … Read more
What Is a Value Proposition? A value proposition is a statement that details why customers should buy your product or service. In a sentence or two, it conveys: Your brand’s key features and benefits How you differ from competitors How you’ll solve customers’ problems It’s like saying “Here’s what our company does and why we’re … Read more
What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created to establish a website’s authority on a specific subject. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, … Read more
Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy in a visual treat and 200-word explainer. If that’s the case, then maybe it’s time to ditch the snoozefest and inject some fun into your email … Read more
How do you make your product pages stand out? What unique details can you add to these pages to make them resonate with your customers? Most importantly, how can you optimize your product pages for higher conversions? We’ve curated 20 effective product page examples to help you find answers to these questions and improve your … Read more
What Is a Landing Page? A landing page is a webpage designed to persuade users to take a specific action. For example, signing up for a newsletter, purchasing a product, or registering for an event. Users often arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing page through … Read more
A pitch deck can make a strong case for your business—if it’s well-executed. In this guide, you’ll learn about the essential slides your presentation should include to impress investors. And get inspiration from seven pitch deck examples. Let’s get started. What Is a Pitch Deck? A pitch deck is a presentation that founders use to … Read more
We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the other, it presents a challenge in driving organic traffic. For video membership sites, where much of the valuable content is locked … Read more
AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform low- and medium-level difficulty tasks, allowing more focus on strategic decision-making. In this guide, we will walk you through step by … Read more
Prospects interact with brands multiple times before making purchase decisions or becoming repeat customers. What if you could identify these touchpoints and optimize your marketing efforts to increase customer engagement? By mapping the customer journey, you learn how customers engage with your brand at every step. Throughout this process, you can also make data-driven decisions … Read more
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