If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere unexpected on your website. This can cause a big disruption for people using your site, potentially leading them to leave your website to look for … Read more
What Is Content Reporting? Content reporting is the process of collecting, analyzing, and presenting data regarding content performance to inform strategy and decision-making. This involves tracking various metrics like page views, engagement rates, conversion rates, and social shares to understand how content resonates with your audience. Content reporting can also help identify trends, inform future … Read more
The growth of digital commerce shows no signs of slowing down. While business-to-business (B2B) companies were a bit slower to jump on the digital train than business-to-consumer (B2C) companies, B2B ecommerce websites now represent a huge chunk of modern commerce. B2B Ecommerce Growth The importance of this channel is undeniable. The global B2B ecommerce market … Read more
What Is a Blog Post? A blog post is a piece of writing typically published on a website’s blog that presents information, opinions, experiences, or insights on a particular topic. Blog posts vary in length. And can include text, images, or videos, depending on the topic. For instance, travel blogs are often rich in visuals. … Read more
What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. Why Is Psychographic Segmentation Useful? Psychographic market segmentation helps you create detailed buyer personas (a fictional profile of your ideal customer). And gives you a … Read more
What Is a Marketing Plan? A marketing plan is a comprehensive document that outlines the marketing strategies and tactics a business uses to promote its products, services, or brand to its target audience. It also includes information like target market, value proposition, proposed marketing campaigns, and success metrics. To create a successful marketing plan, you … Read more
What Is a Lead Magnet? A lead magnet is a resource—like a guide or webinar—that people get in exchange for contact information, such as their name and email address. Lead magnets are often called gated content because people need to enter information to access them. The form people use to submit this information is typically … Read more
Keeping up with the latest marketing trends lets you stay ahead of your competitors. And run innovative marketing campaigns that can catch your audience’s attention. But it’s important to adopt them before they become mainstream. If you’re late to the game, your marketing might not feel unique or new to your customers. We’ve put together … Read more
Ever wondered how brands turn breaking news into marketing gold? Enter the realm of newsjacking, where savvy companies leverage current events to get their brand in front of new audiences. What Is Newsjacking? Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right … Read more
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers … Read more
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