What Is Mobile Advertising? Mobile advertising is a marketing method that involves displaying paid promotional messages on mobile devices like smartphones and tablets. And aims to have users convert (take a desired action) in response to the promotional material. Such as by: Purchasing a product Signing up for a webinar Subscribing to an email list … Read more
![Google Site Search: How to Do It Effectively [+ Examples]](https://static.semrush.com/blog/uploads/media/dc/00/dc00b78df9f0c503bcfcd59204901b57/do-a-site-search-on-google-sm.png "Google Site Search: How to Do It Effectively [+ Examples]")
Learn how to search a site with Google and refine your search results using Google search operators. Source link : Semrush.com
![What Is an Analytics Dashboard? [With Examples & Tips]](https://static.semrush.com/blog/uploads/media/47/3d/473d7095db66dc1e450cf71a4c5264a3/analytics-dashboards-sm.png "What Is an Analytics Dashboard? [With Examples & Tips]")
What Is an Analytics Dashboard? An analytics dashboard displays real-time performance metrics for a website, department, or project—usually in the form of interactive charts. For example, Google Analytics allows you to build web analytics dashboards that visualize website traffic, conversion rates, etc. Like this: The Semrush Single Project Dashboard, on the other hand, shows you … Read more
Like any form of art, good content marketing can be hard to define — but most of us know it when we see it. However, replicating that kind of content for an eCommerce site can be daunting, especially when content marketing is a brand-new foray for your digital marketing team. Fear not: In this blog, … Read more
What Is B2C Content Marketing? Business-to-consumer (B2C) content marketing is creating and sharing valuable, relevant, and consistent content with your company’s customers. Its main goal is sharing information that helps consumers become more knowledgeable. This helps cultivate a relationship between your brand and your customers. Which can increase their loyalty and ultimately motivate them to … Read more
Companies that identify and seize market opportunities have the potential to enjoy exceptional growth. But how do you find those opportunities? In this post, we’ll define “market opportunity” and list examples to give you a better understanding of what it entails. We’ll then cover strategic steps for discovering market opportunities that can help you maximize … Read more
What Is a Marketing Strategy? A marketing strategy is a roadmap to help you find your target customers and figure out the best ways to reach them. As you’ll discover in the marketing strategy examples below, you can use different types of marketing strategies based on your business goals and target audience. Some focus on … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ … Read more
In this guide, we’ll share content calendar examples and provide all the information you need to create your own content calendar. What Is a Content Calendar? A content calendar is a document used to plan and visualize the publication of digital content (such as blog posts, social media posts, and email newsletters) over the coming … Read more
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