Ecommerce Navigation: Best Practices and Examples

Ecommerce Navigation: Best Practices and Examples

Streamlined ecommerce navigation is essential for a profitable online shop. Why? Because users will be more likely to convert if they can find the products and information they need. But if your navigation is cluttered and clunky, users may leave. Or head to your competitor’s site. Today, we’re diving into ecommerce navigation examples and best … Read more

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.  Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new … Read more

What Is Product Marketing? A Guide to Getting Started + Examples

What Is Product Marketing? A Guide to Getting Started + Examples

What Is Product Marketing? Product marketing is the process of promoting your product and communicating its value to customers. To make sure the right audience understands what your product does, why it’s significant, and how it can benefit them. The “product” definition in marketing refers to an item or service a company offers to meet … Read more

What Does Marketing Do? Definitions, Strategies, and Examples

What Does Marketing Do? Definitions, Strategies, and Examples

What Does Marketing Do?  The marketing industry has one primary objective: to serve as a critical bridge between a company’s offerings and its target audience.  In other words, the purpose of marketing is to identify and connect the right products or services with the right customers. The role of marketing includes (but isn’t limited to) … Read more

Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog

Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog

Practical guide to creating SEO content briefs using GPT-4 and Serpstat Kateryna HordiienkoResearch Editor at Serpstat You should craft content briefs for your writers, creative team, or even for yourself if you want to design top-notch articles. But what makes a content brief truly effective? While I’m not worried about AI replacing my job now, … Read more

How To Measure Customer Acquisition Cost [with Examples]

How To Measure Customer Acquisition Cost [with Examples]

Blog / SE Ranking News / Customer Acquisition Cost (CAC): How To Calculate and Reduce Doing regular marketing activities can be a major expense for any company. It’s not just the cost of paid activities, but also day-to-day expenses like operational costs and using marketing tools.  But how can you be sure that you’re using … Read more

Multichannel Marketing: How to Do It Right + Examples

Multichannel Marketing: How to Do It Right + Examples

Today’s consumers multitask. They use many channels to discover and research new products and services.  So, marketers must meet target customers where they are.  The answer is multichannel marketing. In this article, we’ll discuss what multichannel marketing is and how you can use it to grow your business.  What Is Multichannel Marketing? Multichannel marketing is … Read more

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