Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, … Read more
Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit, but Google confirmed that location exclusions aren’t going away, but they are now limited to 120 countries. PPCSauce was given an error while using the location exclusion feature and posted the error … Read more
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or … Read more
Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance Max campaigns are rolling out. Ginny Marvin, the Google Ads Liaison, said on Twitter, We’re rolling out 2 new brand controls in Search and in … Read more
Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the … Read more
421
229
714
826
543