Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t … Read more
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as … Read more
As a reminder, when Google launched Bard, I, along with some others, were taken back by the lack of citations and links to sources provided in its answers. A Microsoft executive of over 21 years, Michael Schechter, Vice President, Growth and Distribution at Microsoft, even mocked Google Bard about that over the weekend. Michael Schechter … Read more
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