Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care. These tools aim to give … Read more
Google announced a number of new features across its AI Overviews, including the new AI Overviews links test we saw going live. Google also is adding new Search Labs features and is expanding AI Overviews to more countries. AI Overview Links Like I said, we saw Google testing new new links in AI Overviews, even … Read more
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. Google expands AI Overviews to six new countries. Users can now save AI Overviews for future reference. Google is testing in-text links within AI Overviews. Source link : Searchenginejournal.com
Google has announced the expansion of its “About this image” feature to additional platforms, including Circle to Search and Google Lens. This move gives people more access points to obtain context about images they encounter online. New Access Points The “About this image” tool, which offers information about an image’s origins and usage, is now … Read more
Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About this image feature to Circle to Search and Google Lens. Deepfakes in Google Search Google has updated Google Search around deepfakes in two ways; (1) updated its ranking system to help ensure deepfake content … Read more
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and … Read more
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access. … Read more
Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of overlay ads on Facebook Reels. Details: Overlay ads are now available on Instagram Reels. … Read more
Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they … Read more
Google is now showing the translated search results feature in more languages, adding Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, Vietnamese to the list of now 21 languages. Translated results is not new, but more people are seeing it now, due to more languages now being supported. Here is what they can look like: In … Read more
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