Google Search Console Drops Page Experience Report

Google Search Console Drops Page Experience Report

Over a year and a half ago, Google told us they would be dropping the page experience report from Google Search Console in the “coming months.” Well, it took many “coming months” for it to happen and now the page experience report is no longer available within Google Search Console. Google announced on LinkedIn, not … Read more

Transformation Complete: Google’s New AI Shopping Experience Verticalizes Search

Transformation Complete: Google’s New AI Shopping Experience Verticalizes Search

While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category … Read more

Taking Customer Experience That Extra Mile for Max Impact

Taking Customer Experience That Extra Mile for Max Impact

Here’s how to focus on crafting an amazing customer experience. Whether you’re a small business owner or the CEO of an enterprise, it’s easy to think of your market like it’s not going to get bigger. You’re the last business to step into the competition. It can’t get any more crowded with competitors fighting for … Read more

SEO and UX: Operating System & Website Experience

SEO and UX: Operating System & Website Experience

User experience and search engine optimization (SEO) often need clarification despite their close relationship in digital marketing. User experience design (UX) ensures that people utilize your site instead of SEO, which only focuses on bringing people to your site.  Many individuals are unaware that a business’s operating system (OS) may profoundly influence SEO and user … Read more

Video: Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More

Video: Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More

We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google … Read more

Microsoft Advertising Launches New Ad Experience & Diagnostics & Performance Snapshot

Microsoft Advertising Launches New Ad Experience & Diagnostics & Performance Snapshot

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear. Ads in Copilot will be featured in a new, streamlined experience below Copilot’s organic response, with a higher focus on the … Read more

Bing expands generative search experience and Deep Search

Bing expands generative search experience and Deep Search

Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include  “how to effectively run a … Read more

5 ways to transform the customer experience with AI

5 ways to transform the customer experience with AI

Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs believe that competitive advantage will depend on who has the most advanced generative AI.  Following AI directives from the top, marketers and commerce leaders are hurrying to research AI solutions … Read more

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