10 Inspiring Experiential Marketing Examples (& Why They Work)
What Is Experiential Marketing? Experiential marketing invites consumers to interact directly with a brand to encourage brand awareness, action, and loyalty. Experiential marketing can include live events, conferences, pop-up stores, trade shows, etc. Or, online marketing tactics such as webinars and augmented reality (AR) campaigns. Experiential marketing is also referred to as engagement marketing, XM … Read more
