Google’s AI Search Experiment: “Learn About”

Google’s AI Search Experiment: “Learn About”

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new … Read more

How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]

How to use data-nosnippet to block specific content from being used in a Google search snippet [Experiment]

For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they … Read more

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more

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