If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a … Read more
Updated: September 24, 2024. Struggling with a rankings drop? A Website Rankings Loss Audit can help identify the issues causing your website rankings loss and guide you to recovery. Seeing your website’s rankings drop is frustrating—I’ve been there too. One day your site is ranking well, driving traffic, and then, out of nowhere, you notice … Read more
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s evolving expectations? Check out our webinar on September 25, 2024: “Navigating SERP Complexity: How to Leverage Search … Read more
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic. … Read more
Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give you … Read more
The SEO landscape is constantly shifting, with new trends and strategies emerging all the time. One of the most intriguing developments is the rise of user-generated content (UGC) on platforms like Reddit surpassing articles written by established experts in search rankings. This begs the question: why is this happening, and what does it mean for … Read more
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands. Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, … Read more
Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more
Defining Pogo-Sticking Pogo-sticking in SEO is when a user quickly navigates between webpages and search engine results pages (SERPs), only spending a few seconds on the pages. For example, the user enters a search query in Google and clicks on a search result that takes them to your page. But they almost immediately return to … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
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