Remember when Google said that links were a top-three ranking factor in 2016? Well, that’s no longer the case, according to Search Analyst Gary Illyes. “I think they are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three. It hasn’t been for some time,” said Illyes … Read more
Landscaping companies in the GTA face tough competition and unique challenges. From the ever-changing seasons to the scarcity of skilled labour, it’s a constant battle. But fear not! If you’re looking to attract more customers and receive a flood of phone calls, we’ve got the secret ****** for you: dominate Google rankings with the power … Read more
Online visibility is a must for any business in today’s age, as research shows that over 60% of consumers will disregard a business if they can’t find it online. This reinforces the need for search engine optimization (SEO) campaigns so that your content can reach the top of the SERPs (search engine results pages). Yet, … Read more
Many search engine optimization (SEO) professionals have been speculating that technical SEO is dead. But Google Search Advocate John Mueller says it’s alive and kicking. In his X thread reply, he said that this aspect of SEO “continues to be the foundation of everything built on the open web.” This is in response to user @yigitkonur, who … Read more
The internet gives you a global platform, but what if you are a local business? What if you seek only a local footprint? As an SEO expert, we cannot understate the value of local SEO and its benefits to your business. If, for example, you are a local plumber, electrician, hairdresser, or small café owner, … Read more
If you’re trying to demonstrate expertise for Google’s EEAT guidelines, then use this: Nathan Gotch Nathan Gotch is the founder of Gotch SEO Academy. Over the last decade, Nathan’s led hundreds of successful SEO campaigns in the most competitive niches like health, legal, B2B, and SaaS. And his SEO expertise is featured on Semrush, Ahrefs, … Read more
Search engine optimization (SEO) pros, here’s a good tip for you: Keyword research alone won’t help you rank better. This is Google Search Advocate John Mueller’s advice in a tweet addressed to him. The tweet asked: “Hi @JohnMu Does keyword research help SEO?” In a curt response, Mueller said, “No.” However, he further elaborated that … Read more
Google’s YouTube series, SEO Office Hours, presented a user question: “Does the integration of security headers such as HSTS have a ranking influence?” According to John Mueller, a Google Search Advocate, the answer is no. Recently, we also covered a similar topic on SSL and HTTPS, which was also addressed by Mueller. In that separate … Read more
Generative AI tools are taking the digital marketing world by storm, and Bing has one you’ll want to check out. As the first browser-based AI-powered image creator, Bing Image Creator offers a seamless way to generate AI images from within the Bing and Microsoft Edge experiences. Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing … Read more
Adrian Newman Offers Insight on Google’s New AI Search for Canadian SMEs Today, Adrian Newman, President of Numero Uno Web Solutions, addresses the recent announcement of Google’s Search Generative Experience (SGE) and the implications for Canadian Small and Medium-sized Enterprises (SMEs). Google’s SGE is a cutting-edge AI-powered tool that aims to revolutionize online search by … Read more
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