Reddit’s website traffic has grown 39% compared to the previous year, according to data from Similarweb. This growth seems fueled by Reddit’s increased visibility in Google search results. Why is Reddit growing so fast, and what does this mean for businesses and SEO professionals? Here’s our take on it. Why Is Reddit Growing? Several factors, … Read more
You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide what’s best for your search … Read more
Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When … Read more
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when pitching a journalist or editor to become an expert source. The best-case scenario is that you don’t get a response. But if the media contact … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
Expertise is the second E in Google’s E-E-A-T quality guidelines. But what does it mean, and how do you optimize for it? In this guide, you’ll learn: Let’s dive in. What is Expertise? “Somebody who obtains results that are vastly superior to those obtained by the majority of the population (Gobet, 2011; 2015, p. 5).” … Read more
Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach, lead SEO content manager at … Read more
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