When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and doing SEO, you were an SEO expert! To this day, the best way to learn SEO is to follow experts and experiment. SEO changes so … Read more
There was some speculation that Google may fold the Google Product Experts program but that is not true. John Mueller from Google responded to those concerns on Mastodon and said, “I don’t see the product expert program going away anytime soon.” This program, although renamed several years ago, has been around for a long time. … Read more
![SEO Experts Gather for a Candid Chat About Search [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2024/09/featured-image-1520-x-800-490.png "SEO Experts Gather for a Candid Chat About Search [Podcast]")
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the … Read more
Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon roll out with premade experts and the ability for user to create their own experts to handle specific tasks. What Is Gemini Gems? Gemini Gems is … Read more
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is more important than ever. Check out our webinar on August 28, 2024: “AI Overviews Explained: Expert Embedding Techniques for SEO Success” Market Brew is hosting … Read more
Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also a Google Product Expert and attended the EMEA Product Experts Summit a few weeks ago. He has written this blog post and I am posting it here as a super rare guest post on this site. Why? (1) Mihai rocks and … Read more
From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This one-of-a-kind live session featured search marketing superstars Amy Hebdon, Heather Lloyd-Martin, Dave Davies and a few special guests. The panel focused on generative AI … Read more
We have one goal for this article: to help you land an SEO job. This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by career stages and SEO types to help you prepare. But we’ve also spoken to people who actually hire talent in the SEO industry. To learn … Read more
An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings and why Reddit can outrank expert articles. Why Do Anonymous Redditors Outrank Experts? The person asking the question wanted to know why an … Read more
This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100 … Read more
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