Google search algorithm updates are constant, and for enterprise brands, these changes can shake up visibility and rankings overnight. Google tweaks, tests, and sometimes overhauls its ranking systems regularly, always focused on delivering the best user experience. For digital marketers, this means staying alert to the shifts in how customers find and engage with brands … Read more
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares … Read more
What Is a Sitemap? A sitemap is a file that shows the structure of your website, including its pages and content. And the relationships between them. One type is intended to help search engines crawl your site more efficiently. Another type is intended to help users better navigate your website. Why Do You Need a … Read more
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update. The interview by Brandon Saltalamacchia comes against the background of … Read more
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer … Read more
Last updated on February 22, 2024 Category pages may be the big money makers on most eCommerce sites, but if you’re focusing all your SEO efforts on your category pages and putting no effort into optimizing your product pages, you’re losing out on a lot of money. Ignoring your product pages is like a farmer … Read more
What Is Enterprise SEO? Enterprise SEO is the implementation of SEO tactics by large organizations aiming to improve their visibility and ranking on search engine results pages (SERPs). This approach helps businesses that have very large websites with thousands (or millions) of webpages. It typically involves scaling standard SEO techniques to meet the demands of … Read more
Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing … Read more
What Is INP? Interaction to Next Paint (INP) is a web performance metric that measures how quickly a website updates or shows changes after a user interacts with it. It specifically captures the delay between when a user interacts with your site—like clicking a link, pressing a key on the keyboard, or tapping a button—and … Read more
We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This capability is the result of an evolution … Read more
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