What Are Google Ads Keywords? Google Ads keywords are words or phrases used to match your ads with the terms your potential customers are searching for. Choosing relevant keywords can help you reach the right users when they’re searching for businesses like yours. Let’s say you own a hair salon. And want to attract more … Read more
HTML <link> tags help define relationships between resources on your website. In this post, we’ll explore what HTML link tags are, how to use them, and common mistakes to avoid when adding them to your site or webpage. What Is an HTML Link Tag? The HTML <link> tag is an HTML tag (a piece of … Read more
![What Are Website Demographics? [Explained]](https://static.semrush.com/blog/uploads/media/6f/6f/6f6fec9e2d56d6d7d6a4ae8e5dc9df7d/website-demographics-sm.png "What Are Website Demographics? [Explained]")
What Are Website Demographics? Website demographics are the characteristics of the people who visit your website. That can include information such as age, gender, location, income, education level, interests, and more. By analyzing website demographics, you can understand your audience better. And tailor your content and marketing strategies more effectively. Use Semrush’s One2Target tool to … Read more
What Is a Lead Magnet? A lead magnet is a resource—like a guide or webinar—that people get in exchange for contact information, such as their name and email address. Lead magnets are often called gated content because people need to enter information to access them. The form people use to submit this information is typically … Read more
This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to ****. SEO changes quickly! Ranking factors are getting more difficult to fully categorize. Today, Google uses the terms “systems” and “signals” more than “ranking factors.” Google says, about how it ranks results: “Google uses automated ranking … Read more
No one knows exactly how search engine algorithms work—especially Google’s. Which is why there are so many SEO myths. From made-up keyword types to claims backed by misinterpreted data. We’re about to go over some of the main SEO myths right now. So you don’t waste time chasing incorrect tips. Let’s dive in. 1. There’s … Read more
Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it To get organic traffic data from Google, set up a… Read more › Source link : Ahrefs.com
Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless … Read more
![What Is HTTPS & How Does It Work? [Explained]](https://static.semrush.com/blog/uploads/media/1f/4c/1f4ce126229aafd69d90f9900135a7ab/what-is-https-seo-sm.png "What Is HTTPS & How Does It Work? [Explained]")
What Is HTTPS? Hypertext transfer protocol secure (HTTPS) is an encrypted version of HTTP. Which is the protocol used to transfer data between web browsers (like Chrome) and servers (computers that host websites). When you visit a website that uses HTTPS, the connection between your browser and the website’s server is encrypted (meaning it’s scrambled) … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
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