The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair … Read more
What Is Facebook Audience Overlap? Facebook audience overlap is when two or more ads from a company’s campaign target the same person (or people) on the social media platform. As an extreme example, imagine two ad sets where one targets people interested in marketing tools and the other targets people interested in SEO tools. Most … Read more
SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This article will help you understand what’s … Read more
For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time. For example, as long as formal wear is required, “how to tie… Read more › Source link : Ahrefs.com
What Is Cost Per Click (CPC)? Cost per click (CPC) is a metric that measures how much an advertiser pays each time someone clicks on their ad. And it’s one of the most important metrics in online advertising. Why? Because CPC affects your return on investment (ROI). It’s a key indicator of how well your … Read more
A meta robots tag is HTML code that tells search engine robots how to crawl, index, and display a page’s content. It goes in the <head> section of the page and can look like this: <meta name=”robots” content=”noindex”> The meta robot tag in the example above tells all robots not to index the page. Let’s discuss what … Read more
June 18, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! When sites take on black hat SEO tactics how … Read more
Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel … Read more
PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what … Read more
Key Points The MACH-6, or 6-Level Marketing Asset Control Hierarchy, is our framework to guide your owned asset optimization strategy. The MACH-6 stacks assets according to the degree of control your brand has over them, starting with owned (full control), then managed (some control), and finally leveraged (influence). All brand assets create opportunities for consumer … Read more
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