Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings. LCP, … Read more
Sponsored content is a type of paid advertising where the sponsor pays a partner (like an influencer or website) to publish a promotional content piece on their behalf. Sometimes, sponsors create content and send it to partners to publish. But they often pay their partners to produce it for them. So the tone and style … Read more
Do you have a website? And do you want more traffic to your site? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. SEO is a great way to get and keep people on your site. But what does it actually entail? In this post, … Read more
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