Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing … Read more
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 … Read more
Microsoft said they are beginning to explore ways to share ad revenue it generates through the new Bing, Bing Chat, directly with select publishers. As a reminder, Bing Chat has had ads since it first launched on February 7th. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed … Read more
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