Google’s AI Overviews (AIOs) are clearly here and are clearly here to stay. While what they eventually become and how they evolve are still unknown we can identify how often the AIOs appear, for what keywords, etc. Still, even with this data, there was something still nagging me about them and their importance to search … Read more
In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… It’s a tricky and deceptive tactic, since users … Read more
What Is Emarketing? Emarketing (also called electronic marketing and digital marketing) is the practice of using the internet to promote your products or services. And it has the potential to connect you with a massive audience. Why? Because billions of people use the internet to find information, connect with others, shop, and be entertained every … Read more
A full stack marketer is a jack-of-all-trades in marketing. Skilled in everything from social media and content creation to SEO and analytics makes you a unique asset that can help businesses market themselves holistically. Originally inspired by the tech term “full stack developer,” this term signifies marketers who handle a wide array of marketing tasks, … Read more
The rise of generative AI and large language ****** (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links. While still … Read more
Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to … Read more
As we forge our way into 2024, the digital landscape is undergoing profound transformations. Marketers are navigating uncharted technological frontiers and redefining how we connect, create, and consume in the process. From the nuanced realms of AI and Machine Learning, promising unparalleled personalization and predictive prowess, to the immersive experiences ushered in by VR and … Read more
Understanding Parallel Routes in Next.js Imagine you’re on a road trip, and you have multiple routes you can take to reach your destination. Similarly, in web development, when you build a website using Next.js, you create different routes for different pages. What are Routes? Routes are like paths or directions to specific pages on a … Read more
The popular JavaScript library jQuery simplifies DOM manipulation with powerful traversal methods. Web developers need to traverse the DOM tree to interact with HTML components. This blog covers jQuery’s DOM traversal using simple examples to teach navigation techniques. Understanding the DOM Tree: Let’s define the DOM tree before learning jQuery’s tree traversal techniques. It’s the … Read more
In our upcoming exploration of mental health apps, we turn our attention to “Wysa ” — an innovative digital companion designed to provide compassionate support for individuals facing psychological and psychiatric disabilities. In a world where mental health care is increasingly digitized, “Wysa” stands out as an AI-driven ally, offering empathetic conversations and evidence-based techniques … Read more
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