Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. … Read more
Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes … Read more
Competitive spaces are competitive for a reason. Money. Mullah. Dinero. That works in two ways: Lots of money to make, with oodles of demand and lucrative payouts, but… Also, lots of money your competitors have to splash the cash to outbid and outrank you. They can spend it on hard costs like pushing CPCs through … Read more
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