Fails

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

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The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, … Read more

Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

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Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does … Read more

X (Twitter) fails to send ad revenue sharing payouts on time

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X (Twitter) fails to send ad revenue sharing payouts on time

X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform claims it underestimated how popular the program would be, and so needs more time to review things before processing payments. An estimated payout **** has not yet been confirmed, however, … Read more

Link Building Wins and Fails: Lessons Learned from Real Experiences — Serpstat Blog

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Link Building Wins and Fails: Lessons Learned from Real Experiences — Serpstat Blog

Kateryna HordiienkoResearch Editor at Serpstat Search engine optimization is a unique universe with its rules and laws, breaking which result in a heavy penalty for your website creation. To ensure you do things right, one of the means is to take care of your link building strategies. It is high time to remember the difference … Read more

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