We’re in the middle of Fall in the Northern Hemisphere, making it the perfect time to share a quick recap of the latest features and improvements we’ve rolled out over the past few months. Let’s dive into what’s new and how these updates will elevate your experience with SERPed. Dashboard New Dashboard Widgets We added … Read more
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by … Read more
The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June, the visibility of Google’s AI-generated answers previously appeared on … Read more
LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. By the numbers: Cuts campaign creation time from … Read more
Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via … Read more
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Scammer trick consumers by impersonating the targeted … Read more
The Women in Digital event series presented by Perficient and Adobe aims to celebrate the achievements of women and provide a platform for them to thrive further in an industry that is constantly evolving digitally. Recently, we curated a panel of leading women in the digital space to discuss significant emerging trends that women should … Read more
MarketWise, Inc released their results for the second quarter of 2023 and things aren’t heading in the right direction for the owners of several financial news sites. The most notable of which is InvestorPlace. MarketWise isn’t the typical digital goliath you might normally see me talk about, but they run content sites that are reliant … Read more
Your consumers crave more than just a product or service. They desire the result of what you’re selling. How you craft and execute your promotional activities from August through October will largely depend on your understanding of this subtle yet critical aspect. Whether you are a dentist, a family therapist, a florist, or a stock … Read more
December 4, 2017 | Posted by Shay Harel November was one wild month on the Google SERP. Google’s update to its ccTLD policy, which saw accessing global search results via a Google country-specific top-level domain vanish, sent SERP feature trends into an international whirlwind. On top of that, Featured Snippets saw a loss … Read more
421
229
714
826
543