Want to reach the top of Google’s results for the keywords that matter to your business? If so, a strong backlink profile is an absolute necessity. Backlinks are simply links on other websites that point to yours, but they have a special importance on search engines. On Google, a backlink acts as an endorsement of … Read more
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning … Read more
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a matter of perception, something is going on, nearly everyone has an anecdote of poor quality search results. The possible reasons for it are actually quite … Read more
421
229
714
826
543