January 27, 2021 | Posted by Darrell Mordecai There is no question, SEO has changed dramatically over the last few years. Traditionally, for any given search Google would simply show ten blue links. This meant that where your link was positioned would influence how much traffic your page would get. In that world, … Read more
Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution … Read more
You’re probably familiar with SERP features. We define them as any additional element on a search engine results page that adds something new to the typical format of a search result. With these special results taking over Google, do you know how they’re helping or hindering your competitors? We’ve just updated the data in Organic … Read more
April 6, 2022 | Posted by Darrell Mordecai Are you targeting SEO SERP features? If not, you are wasting a big opportunity. The reason? As Google and other search engines evolve, they seem to be doubling down on SERP features. Search engines use SERP features as both a way to bring immediate answers … Read more
June 23, 2022 | Posted by Shay Harel Now that the May 2022 Core Update is officially rolled out and the dust is settling, we are all looking at the Google SERPs wondering what’s changed. Yes, there are always rankings that change based on quality signals. But, as Google adds and changes its … Read more
Google is testing having the map box automatically expand within the web search results, above or on the right side of the local pack results, when you begin to place your mouse cursor over the results. I tried several browsers to try to replicate this but I was unsuccessful. I found two examples of people … Read more
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google” box that lets you either manually build your custom menu in Google or link to your third-party menu partner. Here is a screenshot from Tim … Read more
Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I’ve seen it in the wild. When you search for … Read more
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