Google has been doing a lot with generative AI and I know some of you have seen featured snippets, some knowledge panels, local listings and other forms of generative AI in the search results. Here is an example of Google Search placing generative AI snippets and cards within the middle of the search results, in … Read more
Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets. Brodie Clark spotted this and posted it on X and his SERP notes. … Read more
Featured snippets are those eye-catching answer boxes sitting at the top of Google’s first page. They scratch the itch of searchers looking for quick answers and solutions. Doesn’t this mean fewer clicks on your website? Sometimes. So why should you care about featured snippet optimization? Well, snagging a featured snippet can skyrocket your visibility, send … Read more
Microsoft recently added an animation or highlight effect on its featured answers or knowledge panels at the top of its Bing Search results. When you hover your mouse over the table of content on the left side, the section it corresponds to in the answer, will expand. Here is a GIF of this in action: … Read more
It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X. I was able to replicate it for the search [outbound link ratio]: This is pulled from this Quroa … Read more
Blog / Google SERP Features / Google’s Featured Snippets: How to Optimize and Track Effectively SERP features make the most helpful results stand out, with Google’s featured snippets being particularly eye-cathing. When a page gets featured for a certain search term, the snippet takes up a lot of the screen’s space so users can’t miss … Read more
Google Ads may be testing a new search ad format named “featured options.” This shows ad listings in this thing card layouts that should be related to events. I don’t believe I’ve seen these before but Vijay Chauhan posted a screenshot of it on X for a search query on [chicago events]: I know there … Read more
It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google’s “ongoing evolution of dynamic ad … Read more
Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled under the “from sources across the web” search results. None of these are really new (see here), if you look at them by … Read more
AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed … Read more
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