July 1, 2020 | Posted by Shay Harel This was one of my favorite months on the Google SERP. Not because the changes Google made “broke the way of the SEO industry.” Rather, it’s because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, … Read more
Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and … Read more
July 29, 2020 | Posted by Darrell Mordecai SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity. Featured Snippets. Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially … Read more
August 19, 2020 | Posted by Darrell Mordecai Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like. At some point, he threatened to fire us. He wanted better rankings. By next week. Let’s just say he wasn’t the most reasonable person to deal with. … Read more
June 2, 2021 | Posted by Darrell Mordecai When looking for an opportunity to win a Featured Snippet, should you swim upstream like a salmon, or should you just go with the flow? Well, I’m always a fan of the second option. I **** it when I get a push from the outside. … Read more
If you manage marketing for a small business, you know that optimizing your material to attract traffic to your website can be a battle. Without a strategy, it can be difficult for even the best content to rank at the top of a SERP. Fortunately, there are a few ways you can increase your chances … Read more
On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared in featured snippets to have additional listings on the first page of Google. To many SEOs, the perceived value of featured snippets had diminished significantly overnight with the reduced amount of real estate available in … Read more
Video Transcript: hHy there my name is Joe Hall and in this video I’m going to tell you about the exciting world of featured Snippets and Rich search engine result page optimization uh so in this video we’re going to talk about uh what exactly are featured Snippets um what are the most common types … Read more
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