Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, today at our annual Think Retail event we shared some new updates to Google tools,” Google wrote. … Read more
Google announced a number of new features across its AI Overviews, including the new AI Overviews links test we saw going live. Google also is adding new Search Labs features and is expanding AI Overviews to more countries. AI Overview Links Like I said, we saw Google testing new new links in AI Overviews, even … Read more
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows removal of automatically created assets linked to Responsive Search Ads. New ASSET_GROUP change status … Read more
What Is Website Traffic Analysis? A website traffic analysis is a way of measuring and evaluating the number of and behavior of visitors to your site. This can involve tracking metrics like views, bounce rates, traffic sources, and more. And website traffic analysis tools are how you gain that information. To help you gain insights … Read more
Note: This article was originally published in April 2023. We’ve since updated it with information on more SERP features we’ve added to our toolkit in 2024. You’re probably familiar with SERP features. We define them as any additional element on a search engine results page that adds something new to the typical format of a … Read more
For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess how well our websites are performing. Using the best tools can put you way ahead of other SEOs. One example (and one tool I’ve personally been using for years) is Screaming Frog. It’s a powerful, straightforward, and insightful website … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping queries. … Read more
Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved alignment with Google’s API improvement proposals. Why we care. This new API version could significantly … Read more
Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana. … Read more
Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven … Read more
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