Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would you prefer Google to license images without attribution? Danny Sullivan, Google’s Search Liaison, said in some cases, he thinks Google should use paid licensed images … Read more
In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results pages (SERPs), it became clear that Google has been quietly rolling out some new features that have the potential to … Read more
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share … Read more
Blog / Google SERP / Getting to Know the 35+ Google SERP Features: A Complete Guide If you search on Google for specific facts and instructions, you’re most likely to come across an answer box. If you look up famous people, on the right side there will be a large block filled with information about … Read more
The year is almost over, and we are so pleased to be able to share a massive list of our 2023 product launches and improvements. Below, you’ll find a highlight reel of our most exciting upgrades. Learn how they can help you grow your business in 2024. App Center Updates: A Customizable Way To Market … Read more
LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new … Read more
Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. … Read more
Google announced it has expanded the Search Generative Experience beta to 120 or so countries and territories and four new languages. Google also added new follow-up questions, AI-powered translation help and more interactive definitions in AI-powered overviews. 120 Countries & 4 New Languages Google expanded SGE to 120 countries and territories, so now it works … Read more
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain … Read more
Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better … Read more
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