What Are Advertising Features in Google Analytics? Analytics advertising features were a set of optional features in Google’s now-discontinued Universal Analytics (UA) platform. They offered access to useful data you could use to understand and improve the results of paid advertising campaigns. Advertising features in Google Analytics UA allowed you to: Create remarketing audiences based … Read more
Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, … Read more
Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility: Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Ads Manager set up: Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of … Read more
Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new places and activities. Immersive View The most visually advanced new feature is Immersive View for routes, providing users with a detailed preview of their journey … Read more
Blog / SEO Strategy / The Best Keyword Research Tools for Gaining Actionable SEO Insights Let’s cut to the chase: keyword research is and has always been one of the most crucial components of any SEO strategy. When SEO experts say that SEO starts with keyword research, they mean it. To get the most out … Read more
Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Links + integrations. GA4 will begin introducing the new tools over the next few weeks and will continue adding more functionalities later this year. Why we care. Advertisers … Read more
Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including: Collection ads Multi-destination Reels carousel ads Swipe left functionality Why we care. Meta’s new functionalities for Facebook and Instagram Reels ads … Read more
Say you have an excellent idea for a product. But before you invest resources in bringing it to life, you need to answer a few crucial questions: Is there any demand for it in the market? How should you market that product to reach the right audience? Who are your competitors, and how are they … Read more
Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. Reddit designed the new courses to help advertises level up their knowledge of … Read more
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally … Read more
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