FTC finalizes rule to combat fake reviews, testimonials

FTC finalizes rule to combat fake reviews, testimonials

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews. … Read more

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