What Are Organic Keywords? Organic keywords are keywords used in search engine optimization (SEO) to attract free traffic. They differ from pay-per-click (PPC) keywords, which are terms that advertisers bid on to show their ads in search results. If you optimize your website for organic keywords, you can rank in the search engine results pages … Read more
Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to identify and fix these links, whether they’re backlinks or links within your content. I’ll show you: What causes links to ‘break’ Why they’re so harmful … Read more
What Is YouTube Keyword Research? YouTube keyword research involves finding words and phrases users enter into the YouTube search bar to find videos they want to watch. These words and phrases are known as YouTube keywords, search terms, or search queries. Conducting keyword research for YouTube helps you understand your target viewers. That way, you … Read more
We all know that link building is a crucial part of any SEO campaign. But to be successful, it is all about quality over quantity. This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success. In this article, we will … Read more
Search engine optimization (SEO) takes months before you start getting consistent results. You have to execute on-page and off-page SEO tasks to reach the top of the search ranking pages. Sadly, keyword cannibalization can ruin the search rankings you’ve worked so hard to achieve. At what point do you need to take keyword cannibalization seriously? … Read more
November 20, 2019 | Posted by Liraz Postan Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on. The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But … Read more
In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower competition keywords but remain a valuable part of marketing campaigns. The tools and approaches shared reflect those I would typically use, but as … Read more
Blog / Technical SEO / How to find and fix orphan pages Almost every page on your website is part of a bigger story, each of which link together to form a kind of digital spiderweb. It’s also possible for your pages to have external pages linking to them. But what happens when one page … Read more
Google also announced an upcoming update to the helpful content system (update) that will be released in the “coming months.” This update will find content in hard-to-find places such as forum threads, blogs and other places to show more “hidden gems” in Google Search. Danny Sullivan, the Google Search Liasion, wrote on Twitter, “We’re also … Read more
May 3, 2023 | Posted by Darrell Mordecai So you are running a local business. This means you are optimizing your content to be found by locals. By people who are likely to become your clients. To do that, you must learn to do keyword research based on locations. Because people in one … Read more
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