Micro influencers may have a small audience but they can have a big impact on your marketing strategy. Working with these more niche influencers helps you build deeper relationships with your audience. They’re ideally suited to help your brand deliver engaging content, boost your credibility, and drive conversions. However, their lower visibility on social media … Read more
![How to Find Low-Competition Keywords with Semrush [Super Easy]](https://static.semrush.com/blog/uploads/media/73/62/7362f16fb9e460b6d58ccc09b4a048b6/how-to-find-low-competition-keywords-sm.png "How to Find Low-Competition Keywords with Semrush [Super Easy]")
Finding a low-competition keyword is like finding a juicy peach in a grocery store. Most of the peaches look great until you sink your teeth into a tough one. Keywords are the same. Unfortunately, heavy keyword competition makes a lot of keywords really hard to rank for with SEO. But, when you learn how to … Read more
The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed. Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are … Read more
Does your website’s content scratch every itch your target audience has? If it doesn’t, you could be dealing with a content gap, which is more common than you might think. A content gap occurs whenever there’s a difference between the type of content your audience wants and the content actually provided on your website. In … Read more
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more
Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93. But take … Read more
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Transactional keywords Book a hotel room, buy Nike shoes … Read more
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of information to make a buying decision. Often, buyer intent keywords include words related to buying, … Read more
Note: This article was originally published in April 2023. We’ve since updated it with information on more SERP features we’ve added to our toolkit in 2024. You’re probably familiar with SERP features. We define them as any additional element on a search engine results page that adds something new to the typical format of a … Read more
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more
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