What Is a Niche Market? A niche market is a segment of a larger market with unique needs, preferences, or interests. These markets often have a small but specific target audience with common interests or traits. Niche markets often have very specific needs that mass-market brands don’t address. In the example below, the niche market … Read more
What Are Seed Keywords? A seed keyword is a keyword without any modifiers, also known as a short-tail keyword. It’s typically made up of one or two words and has a high monthly search volume. And lots of competition. Think of seed keywords as the pillars of a website optimization strategy. They cover your site’s … Read more
Consistently coming up with outstanding content ideas and high-authority backlink opportunities is a tall task for anyone, even seasoned digital marketing experts. The good news is that in the SEO world, it’s perfectly acceptable to cheat off a classmate’s test. What we mean by that is you can analyze your competitors’ websites to find new … Read more
Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you … Read more
YouTube influencers can be a key part of a successful marketing strategy. Not only can they help promote your brand, but they can increase your audience reach on one of the biggest content platforms out there. Most importantly, the right influencers are relatable, trustworthy and get your target audience’s attention. Sounds good. But what about … Read more
Blog / Technical SEO / How to Spot Duplicate Content and Fix It Easy to create, hard to get rid of, and extremely harmful for your website—that’s duplicate content in a nutshell. But how badly does duplicate content actually hurt SEO? What are the technical and non-technical reasons behind the existence of duplicate content? And … Read more
Have you ever wondered who’s talking about your website? Discovering who links to your website can provide valuable insights into your online presence and help you understand the impact of your content. But here’s the million-dollar question: how do you uncover these invisible threads connecting your website to the broader web? In this post, we’ll … Read more
In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy with competitor keyword research. And ultimately get more high-quality traffic from search engines. What Are Competitor Keywords? Competitor keywords are search terms that rival websites rank for in search engines like Google. Either in the organic (unpaid) or … Read more
Have you ever looked at a competitor’s website ranking high on Google and wondered, “How did they do it?” Behind every successful website’s SEO strategy lies an important component: backlinks. These links from external websites serve as endorsements of your content’s quality and authority in the eyes of search engines like Google. However, understanding your … Read more
Links are an essential part of any website. They allow you to connect webpages together and direct your audience to helpful information. However, some links can break over time, leading to 404 errors and a frustrating experience for visitors. Broken links not only provide a poor user experience but can also negatively impact your search … Read more
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