Knowing who links to your website is an essential step in building authority. Why? Because search engines like Google use backlinks, a link to your website from another, in their ranking algorithms. When high-quality sites link to yours, it signals that your site is also high-quality. The more quality backlinks you have, the more likely … Read more
A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.
Consumers across every age group expect healthcare digital experiences that match the ease and convenience of making purchases online, reserving a restaurant, booking private accommodations, getting personalized movie recommendations, filing taxes, and even virtually buying a car. However, the consumer-patient journey is far more complex and multifaceted than other everyday consumer experiences. Patients and members need … Read more
Blog / Technical SEO / Common Canonical Tag Issues and How to Fix Them Even the most experienced marketers and website owners make mistakes. But when it comes to using canonical tags, mistakes can be costly (and it’s not just about the money). But don’t let that scare you! In this article, we’ll look at … Read more
Keyword cost is the amount you pay to the ad platform (like Google Ads) every time someone clicks your ad. It’s often referred to as the cost per click (CPC). Knowing the price of keywords you’re targeting helps you: Manage your ad campaign budget effectively Optimize the campaign’s overall performance In this article, we’ll discuss … Read more
Backlinks are links from other websites pointing to your site. If you want to rank in Google’s search results, you’ll undoubtedly need backlinks. And lots of them. But how do you find backlinks and analyze them as a beginner? Don’t worry—we have you covered. This guide has everything you need to know about finding and … Read more
Duplicate title tags occur when multiple pages on your site use the same copy in the title tag (the page title that often appears in search results). Let’s say a site has three separate pages that all use “Best Vegan Health Supplements | Vitamin Store” for the title tag: Product page: vitaminstore.com/vegan Blog post: vitaminstore.com/blog/most-important-vegan-health-supplements … Read more
What Are Question Keywords? Question keywords are search queries that are phrased in question form. They often start with “how,” “what,” or “where.” For example, question keywords related to “SEO” are “what is SEO” and “how to do SEO.” Use the Keyword Magic Tool (as shown above) to find question keywords that are relevant to your brand. … Read more
Finding a great affiliate niche that’s both low competition and profitable can sometimes seem like finding a pot of gold at the end of the rainbow—but it’s not impossible if you know what you’re doing. In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as … Read more
You can use Regex (short for “Regular Expression”) and Google Search Console to find untapped keywords for free. 1. Open Google Search Console > go to “Performance” > click on “Search Results”: 2. Click on “New” > select “Query…” 3. Click the dropdown > select Custom (regex): 4. Copy the regex below for keywords with … Read more
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