High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. … Read more
What Are Toxic Backlinks? Toxic backlinks (or bad backlinks) are incoming links that negatively affect your website’s visibility in search engine results pages or have the potential to. The term usually refers to links that violate Google’s link spam guidelines because they were placed on external sites for SEO purposes, rather than for users’ benefit. … Read more
So, you headed into 2023 with a new pair of running shoes. You set off for your first run, but the track was much tougher than you first expected. At the end of your run, you realize that your heart rate remained in the red zone throughout, working you harder than you would have done … Read more
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
What Is Influencer Marketing? Influencer marketing is a tactic that involves businesses partnering with individuals who have large, engaged social media followings. With the goal of increasing brand awareness and reaching new audiences. For example, clothing brand ****, Bonito partners with local influencers worldwide. And it’s really paid off. According to Traffic Analytics, they get … Read more
Niche keywords can help you attract more qualified traffic to your site. In this article, we’ll show you tactics for doing niche keyword research. And share top tools for building out your list of niche keywords. But first, let’s cover the basics. What Are Niche Keywords? Niche keywords are long-tail keywords (highly specific search terms) … Read more
To choose the best keywords for your SEO strategy, you should know how Google search works. One key part is to understand the difference between primary keywords and secondary keywords. SEO keywords no longer work the same way they did in earlier years. Instead of simply choosing a list of keywords and creating a page … Read more
A big challenge you might face as a website owner is finding new keywords beyond the ones you’re ranking for currently. How do you find them? And why does this task matter in the first place? Below, we share 10 strategies to help you find new keywords. And explain how this task benefits your rankings … Read more
Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. How, then, can you: … Read more
This is just a reminder that despite Google saying the helpful content update will one day be able to find hidden gems in its search results, it does not yet do that. We thought Google would launch it with the last helpful content update, but Google did not. When we covered the launch of the … Read more
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