Keywords are the backbone of any successful strategy. One of the most challenging decisions you’ll face is choosing between long-tail vs. short-tail keywords. However, not all keywords are created equal. On one end, you have short-tail keywords—broad and highly competitive search terms that can bring in large amounts of traffic. On the other, there are … Read more
The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. The key is finding the right balance between optimizing … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. The ways we market to audiences are changing, and your next campaign might require trying out a slightly different approach. That’s why we created the App Center—a marketplace of solutions within Semrush to help … Read more
Broken internal links on your website are bad for user experience and search engine visibility. But among the long list of technical SEO improvements you can make to your site, identifying and fixing broken links can fall by the wayside. This is especially true if you’re trying to do this at scale on a site … Read more
When it comes to SEO, there are two main types of keywords: shorttail keywords and longtail keywords. Short-tail keywords are one to two words long and are typically very competitive. Longtail keywords are three words or longer and are less competitive. In this blog post, we will discuss the benefits of using longtail keywords, how … Read more
Blog / SEO Strategy / How to find competitors’ keywords for your SEO strategy Have you ever wondered how your competitors always manage to stay one step ahead? Or how they seem to have a stranglehold over the lion’s share of your industry’s online traffic? The secret to their success might be simpler than you … Read more
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, new strategies are needed to stand out and reach a broader audience. That’s where tangential SEO comes in. Tangential SEO involves … Read more
If you want to create a blog but don’t know where to start, it’s worth putting in some time to find a good blog niche. But how can you find one? In my experience, identifying a good blog niche is usually determined by three things: It has high Traffic Potential. (TP estimates how much search traffic … Read more
The retail season is in full swing, and with spending hitting $47 billion and 5 million Aussies buying online monthly in 2022, no one can afford not to have an e-commerce presence! As online shopping has surged on a global level, Google has pivoted to do what it does best – help people find exactly what they … Read more
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