As we reach the final installment of our three-part series on thought leadership content for law firms, we shift our focus from creation to promotion. You’ve crafted insightful, authoritative content that showcases your law firm’s expertise—now it’s time to ensure it reaches the right audience. In this article, we’ll explore advanced strategies to promote your … Read more
As a lawyer, you know how important it is to establish your firm as a trusted authority in the Canadian legal landscape. One effective way to do this is by creating thought leadership content that resonates with your target audience and boosts your SEO. Our previous article discussed how thought leadership content can boost SEO … Read more
Are you looking to improve your law firm’s online presence and attract more high-quality clients? Thought leadership content could be the key to unlocking your legal firm’s SEO potential. Our three-part series on “Thought Leadership Content” explores its significant influence on SEO performance and brand visibility for law firms. Thought leadership extends beyond mere content … Read more
The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need. Brand inclusion is a way to get branded traffic only on your brand for Search Ads and Performance Max campaigns. So you need … Read more
Potential clients start their search for a lawyer, law firm, or attorney in their local area by entering terms in a search engine. And the particular search engine shows them only the first few results. According to Smart Insights, 48% of people said they would begin their search online if they needed to hire an … Read more
Every industry in the digital era is highly competitive, and competition in the law firm industry is also aggressive. According to IBS World, an increase in the number of businesses in 2023 with employees leads to a rise in demand for legal services. And more than 90% of potential clients use a search engine to … Read more
Law firms embraced digital marketing during the pandemic and began investing in content marketing as they were concerned about their lack of face time with clients. Now they are asking “Is this the right content?”, “What is the ROI of this content?” And “How can we be sure the content we are creating is what … Read more
As a legal professional, identifying and targeting your ideal client is essential for the success of your law firm. By understanding the specific needs and pain points of your target audience, you can create a more effective marketing strategy and increase your chances of converting potential clients into paying customers. In this article, we will … Read more
At Active Business Growth, we take the marketing of your accounting firm very seriously. And you should, too! That’s why if you’re thinking of engaging in online marketing services for your CPA practice, you need to consider what search engine optimization can do for you. The Importance of SEO For CPA Firms SEO is an … Read more
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