Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don’t fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals. PPCGreg shared a screenshot of this new warning on Twitter, it reads “It’s important that you fix … Read more
October 25, 2022 | Posted by The In Search SEO Podcast What are the common issues found in XML sitemaps? What impact do they have and how do you fix them? That’s what we’re going to be discussing today with a lady who when she’s not working on projects or writing about SEO, … Read more
Identifying technical SEO issues might be simple enough through tools like Google Search Console (GSC), but applying the relevant fixes is a different matter entirely. However, every business with an online presence should prioritize technical SEO. Optimized content is essential for generating higher traffic, but unless you’re adhering to technical best practices, your page content … Read more
Updated: March 21, 2023. Learn how to detect and fix keyword cannibalization with JetOctopus. One issue that can sneak up on even the most diligent SEO enthusiasts is keyword cannibalization. This pesky problem can negatively impact your rankings and overall performance. But fear not, because I’m here to introduce you to JetOctopus, a very handy … Read more
Checking any website or webpage for broken links in seconds is difficult when we are doing it manually. A broken link checker is what you need to find dead internal and external backlinks. The need to monitor backlinks and identify broken links How to find broken backlinks What to do to keep the quality of … Read more
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website … Read more
What Is Keyword Cannibalization? Keyword cannibalization is an SEO issue that occurs when multiple pages on a site compete with each other for the same Google rankings. Pages compete when they target the same keyword and satisfy the same search intent—i.e., serve the same purpose. Or Google interprets them as doing so. SEO keyword cannibalization … Read more
MARKETINGTERMDEFINITION Brand trust Brand trust is the willingness of average consumers to believe your brand will deliver on promises and fulfill their needs. Based on your offering’s stated purpose, your audience (often subconsciously) performs a risk-benefit analysis and consumers decide if they trust your brand enough to make a purchase. Brand trust, like brand equity, … Read more
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