Blog / Technical SEO / How to Spot Duplicate Content and Fix It Easy to create, hard to get rid of, and extremely harmful for your website—that’s duplicate content in a nutshell. But how badly does duplicate content actually hurt SEO? What are the technical and non-technical reasons behind the existence of duplicate content? And … Read more
Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people from Poland are suddenly interested in your website? If so, you’re not the only one. In my routine checks of our Google Analytics 4 (GA4) accounts, I found several with a spike in unusual referral … Read more
Links are an essential part of any website. They allow you to connect webpages together and direct your audience to helpful information. However, some links can break over time, leading to 404 errors and a frustrating experience for visitors. Broken links not only provide a poor user experience but can also negatively impact your search … Read more
Wondering why some of your pages don’t show up in Google’s search results? Crawlability problems could be the culprits. In this guide, we’ll cover what crawlability problems are, how they affect SEO, and how to fix them. Let’s get started. What Are Crawlability Problems? Crawlability problems are issues that prevent search engines from accessing your … Read more
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not all-powerful – in Google’s own words, “it is not a mechanism for keeping a web page out of Google” – … Read more
What Are Unnatural Links? Inbound or outbound website links that have the sole purpose of improving a site’s organic search rankings are called unnatural links. Purchased, exchanged, or created links may—intentionally or unintentionally—deceive search engines into believing a website has more authority than it actually does. Such links don’t add value to site visitors. Because … Read more
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues … Read more
Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained what’s going on with that “validate a fix” function. What Causes A 404 Status Code And How Should It Be Dealt With? When a browser … Read more
Today, we’re talking about backlink audits: what they’re for and how to use them. We always talk about building links or what high-quality links are, but we don’t really talk about performing a backlink analysis. We’ll start by talking about the backlinks themselves. Let’s dig in! A backlink is a link pointing to your site. … Read more
Are you ready for the big Google Webmaster report – well, here is the February 2024 edition. This month, Google confirmed an issue with teetering in and out results over the weekend and with that fix, we saw the weekend Google ranking updates calm and slow. We did have a couple of unconfirmed Google … Read more
421
229
714
826
543