Digital Marketing Contracts Are Fundamentally Flawed

Digital Marketing Contracts Are Fundamentally Flawed

The ugly truth about digital marketing contracts is that they are one-sided affairs.   Your business needs may evolve. The macroeconomic situation may shift. Buyer tendencies and sensibilities may change.    But meanwhile, your marketing contract is supposed to remain static? It just doesn’t make sense.   So much so, that we’d call it a … Read more

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