Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that. John wrote on LinkedIn: Often SEOs over-focus on URL structure (imo) — if the context of your pages isn’t clear from the … text on the … Read more
Learn on-page and technical SEO best practices and performance optimization techniques. Edna Chavira on September 17, 2024 at 4:04 pm | Reading time: 1 minute SearchBot is thinking … Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance … Read more
The first half of 2024 in SEO land was never boring. Between algorithm leaks, a big core update, AI Overviews (the debut, the blowback and the pullback) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the … Read more
Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets … Read more
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build … Read more
For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates, changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself … Read more
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword … Read more
Focus is mission-critical, but most companies don’t lower the gravitational forces pulling on attention. As a result, large companies with too much mass have a hard time navigating and adapting to the quickly changing organic growth landscape: Google’s algorithm updates have struck hard and left casualties. Even small rank changes in top positions have an outsized impact. Consumer behavior … Read more
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a … Read more
Google’s third iteration of its SEO starter guide was released today, this version is about half the size of the second version and focused more on those first entering the SEO market, an SEO newbie if you will. Google’s SEO Starter Guide originally released in 2008 as a PDF version got its first update in 2017 … Read more
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