Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what a focus keyphrase is for! You should only use it once. But why? And what … Read more
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping … Read more
Future today announced the redesign of TechRadar, one of the web’s biggest authority sites covering technology news and product reviews. Future (trading publicy as $FUTR) are currently the biggest digital goliath we track in terms of how many brands they operate, with their 86 sites pulling in more than 100M clicks from Google each month. … Read more
When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning … Read more
In today’s fast-paced and noisy world, maintaining focus and concentration can be challenging for anyone. However, individuals with cognitive disabilities face unique struggles when it comes to sensory processing and maintaining attention. Noise-canceling headphones have emerged as a valuable assistive technology, providing a solution to help individuals with cognitive disabilities overcome environmental distractions and … Read more
In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain … Read more
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more
The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. … Read more
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